Kalyani Chaudhari

Trainer, Mentor, Digital Marketing Specialist with around 8+ years of experience.

 

 

Kalyani Chaudhari

Technical Expertise:
  • Content, Google AdWords, Google Analytics, Social Media, Email Marketing and SEO.
  • A result-oriented professional with expertise in devising strategies aimed at enhancing overall organizational growth, sustained profitability of operations and improved business performance.
  • Build and implement viable digital marketing strategies for the company.
  • Manage, create and publish original, high quality content.
  • Identify relevant and trending domain specific keywords and draft the PPC campaigns around the same.
  • Creating and monitoring Google AdWords campaigns.
  • Monitor SEO and user engagement and accordingly optimize the content.
  • Create consistent SEO, SEM campaigns to ensure the client brands and sub brands are ranked consistently high on user queries./li>
  • Develop new uses for existing services by analysing statistics regarding market development; acquiring and analysing data; consulting with internal and external sources.
  • Secrets behind sales in Digital Marketing
  • Achieve financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
CAREER SCAN:
Vinsys – Feb 2018 – till date
Trainer, Mentor and Marketing Manager
  • Responsible for in-house Digital Marketing team trainings.
  • Digital Marketing corporate and online trainings
  • Holds full responsibility for all marketing and communication matters.
  • Manage, create and publish original, high quality content.
  • Provides marketing consultancy for specific campaigns and liaises with internal stakeholders.
  • Maintains and updates company website, intranet site and internal marketing pages.
  • Proactively drives, prepares and writes all communication, for example company announcements, newsletters, etc.
  • Maintain relations with customers by organizing and developing specific customer relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars
  • Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
  • Influence present and future services by determining and evaluating current and future market trends.
  • Develop new users for existing services by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.
  • Maintain research database by identifying and assembling marketing information.
Digital Marketing Executive :
Deskera - Mar 2017 – Jan 2018
  • Engagement with key stakeholders Field Sales, Sales Consultants, Product Management and Engineering.
  • Interact with colleagues, cross-functional teams, and third parties.
  • Social media and community participation to achieve desired targets.
  • Develop, monitor and manage marketing related communications and report on agreed measures for marketing activity on a regular basis.
  • Manage events for service lines to enhance brand visibility and generate leads for the front-line sales.
  • Liaise with advertising and creative agencies to manage the effective implementation of multichannel online and offline integrated global marketing campaigns.
  • Create consistent SEO, SEM campaigns to ensure the Deskera brands and sub brands areranked consistently high on user queries.
Codewalla Software Pvt. Ltd.
Marketing Executive :
Deskera - Mar 2017 – Jan 2018
• • • • • • • • • •
  • Design social media and SEM strategies to achieve marketing targets.
  • Manage, create and publish original, high quality content.
  • Administer all company social media accounts ensuring up-to-date content.
  • Liaise with content writers and designers to ensure created content is informative and appealing
  • Collaborate with development teams to create social buzz regarding new product launches.
  • Facilitate client-company communication. (respond to queries, get reviews and organize chats and Q&A sessions)
  • Prepare weekly and monthly reports on web traffic and ROI.
  • Monitor SEO and user engagement and accordingly optimize the content.
  • Communicate with industry professionals via social media to create a strong network.
  • Train internal teams to integrate and maintain a cohesive social media strategy.
InnoServ Digital - May 2015 - Dec 2015
Associate Digital Marketing
:
Deskera - Mar 2017 – Jan 2018
  • Work in association with the digital marketing delivery manager and the team towards developing and improving on company’s digital marketing programs.
  • Build and implement viable digital marketing strategies for the company.
  • Develop a social media and content strategy for clients.
  • Thorough understanding of the working an execution of various social media platforms like
  • Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Flickr, Quora & Tumblr.
  • Creating blogs.
  • Recognise the potential of various online tools to promote client’s online image and brand.
  • Understand the concept of search engine optimization and how to improve on client's image using it.
  • Co-ordinating with the SEO & SEM team to achieve the desired client goals.
Lekh Solutions - Feb 2014 - Apr 2015
Content Writer :
Deskera - Mar 2017 – Jan 2018
  • Create content for websites, articles, blogs, brochures, case studies in various areas like real estate, IT, technology, health, e-commerce and so on.
  • Come up with innovative content ideas.
  • Understand the business and create marketing collateral addressing the needs of the target audience.
  • Edit and proofread grammar and syntax.
  • Write crisp and concise content for social media churned out through extensive research in the required domain.
Program Information
  • Date :
    03 March (Sunday) 2019
  • Time :
    9am - 5pm
  • Duration:
    8 Hours (Day Long)
  • Registration last Date:
    25 February 2019
Registration Fees
  • BDT 5000
  • Registration before 10 Feb & Get
  • BDT 1000 TK Early Bird discount
Venue
  • Bangladesh Skill Development Institute

  • House # 2/B
  • Road # 12, Dhanmondi
    Dhaka
Payment Method
01713493241

OR (CASH)
BSDI Office (H#2B, R#12, Mirpur Road, Dhanmondi, Dhaka or Cheque in name of Bangladesh Skill Development Institute
Resource Person

Kalyani Chaudhari


Trainer, Mentor, Digital Marketing Specialist with around 8+ years of experience.

EDUCATION
  • 2016 - P.G. (Branding & Marketing), Mudra Institute of Communications, Ahmedabad, India
  • 2015 - B.E. (Electronics), Pune University, India
  • 2010 – Diploma (Electronics & Telecommunications), Mumbai University, India